Price is relative. If the comparison is being made to omega 3 capsules and turmeric pills, then you are comparing apples with oranges. I'll explain...
Firstly our cost of ingredients is much higher than the competition. This is because our farmer-partners around the world have been chosen because of their ethical and sustainable farming practices. They pay their staff fairly, they grow a high quality product on a small scale, and they are compensated fairly for it.
Secondly, the liposomal technology that Deflame utilises requires significant investment in research, development and equipment. It is many times more costly to manufacture liposomal food supplements than those in pill or powder formats.
Third, because Deflame is liquid, the format is larger in size (the bottle), and it requires an end-to-end refrigerated supply chain, including storage. which is many times more expensive than products that require ambient temperature supply chains.
Fourth, there are a total of 5 ingredients in Deflame, which means at least 5 x the ingredient cost of single-ingredient supplements.
Fifth, we are running a business. As much as the goal is to help people to extend their health spans by helping people to move better throughout their lives, this is a family-owned and run, UK based business. We are just getting started and I need to turn a profit so I can feed my kids! The current price-point is not sustainable and as we increase volumes, the price will need to increase to become profitable.
In summary, this is a premium product for people who want results. We would argue that it's pretty good value.