The future of supplementation:

liposomal
technology

And why you are wasting your money on anything else.

For the kind of people who like a short story, the key points are that Liposomal technology allows us to deliver:

To give you:

For the second kind of people who want to go into a bit more detail, we have have all the details on the thought process behind Deflame below...

you are what you eat absorb

If you are not able to absorb the supplements you are putting into you body, then what is the point?  A nutrient will only make a difference it can be absorbed and used by the body. Otherwise you are quite literally flushing your money down the toilet. Another word for this is bioavailability. Bioavailability is the only measurement that matters when it comes to supplements. It is a measure of how easily a nutrient can be absorbed by the body and how quickly it enters the circulatory system to reach the desired area, so that it can take effect. Most supplement manufacturers compensate for bioavailability by increasing the concentration of nutrition to ridiculous levels. We do things a little differently.

some foods absorb better than others

As awesome as our bodies are, the human digestive system is not perfectly efficient, and many nutrients are excreted or destroyed in the stomach and intestines.Macronutrients such as carbs and fats are highly bioavailable, but micronutrients commonly sold as supplements – vitamins, minerals, and plant compounds– are often difficult to for the body to absorb. Curcumin, as an example, is notorious in its poor bioavailability in the body. In fact, only 3% of the turmeric we consume is absorbed.

Let’s use the example of Curcumin to explore how we can increase bioavailability. We'll start by illustrating the problem:

Deflame on the left, ordinary turmeric pills on the right

how do we increase bioavailability?

First we need to properly understand the factors that determine bioavailability, and let’s continue with our example of Curcumin. It comes down to:

  1. Concentration
  2. Format
  3. Stability
  4. Solubility & Permability -> the best bit!

Let's take these one at a time...

Concentration

It’s fairly obvious that if you don’t get a sufficient amount of a nutrient in your body, it isn’t going to make a difference.
Many people (including us in the past) take ‘Organic Turmeric’ pills, or they buy Turmeric shots from the supermarket. What they don’t realise is that the bit that makes Turmeric amazing for inflammation is actually a compound within it called Curcumin, which is only 3% of Turmeric by volume. So unless you are taking curcumin supplements, you aren’t getting the benefit of Turmeric in an efficient way. Many supplement manufacture get around this by increasing concentration levels of Turmeric. You will often see manufacturers touting “3000mg” of turmeric per capsule. We include only the active ingredient: Curcumin. This means we don’t need to add 2000mg in two capsules - you get the right amount in just one tablespoon.

Format

Liquid is better than pills. Without an explanation you know this is true but you may not know why.  The reason is down to the fact that in order for any nutrient to reach the cells of the body, it must first be suspended in a solution. Or in other words it must be liquid. As a rule, the nearer a nutrient is to liquid form, the quicker and more completely it will assimilate and take effect in your body.Medical studies have shown that liquid extracts have faster absorption rates; higher optimisation rates and is more easily digestible whereas capsules, pills, and tables can take from 20-30 minutes to break down, before the body can even start to assimilate them.In short, you hunch was correct. Liquid supplements are incomparable to pills when it comes to absorption. Also, who enjoys taking pills anyway? Pill fatigue is real. If you aren’t taking supplements because you forget or because you don’t want to take pills then absorption is obviously zero!

Stability

Who would have expected that curcumin loses its magical abilities when it is exposed to light? And yet it’s true, numerous studies have shown that curcumin has a poor light stability. About a 5% decrease in efficacy of cucumin has been shown when when it is placed in clear bottles. Curcumin decomposes really quickly when exposed to sunlight. This is why DEFLAME is in a non-transparent bottle. It’s the best way to maintain its potency.

Solubility & Permeability

Now we’re getting to the the best bit. For food to be absorbed, it needs to be water soluble, and small. The gut is a very watery environment. Anything that does not dissolve tends to clump together in large pieces. This is bad for absorption because these large clumps are far too large to pass through the gut lining. So we need to do two things here: first we need to make curcumin water soluble (it is only soluble in fat), and second we need to make it really small. How small? Small enough to pass between the tiny spaces between the lipid layer in the gut lining i.e. small enough to be permeable. We are talking 10 to 20 nanometers in diameter.

We solve all of these problems with Liposomes

liposomal absorption - a natural process

You know how we’re often told to eat supplements with food? Ever wonder why that is? It’s so that some of the fat in the food we eat encapsulates the insoluble ingredients, making them soluble.The problem is that, only a small portion of the nutrition we consume is absorbed by this biological process. That’s why we’ve given nature a helping hand by producing a liquid supplement that is already in a liposomal complex.

What is a liposome?

The name liposome is derived from two Greek words: ‘Lipos’ meaning fat and ‘Soma’ meaning body. Now you know to be offended if someone calls you a Liposome!
Liposomes are simply microscopic fat bubbles that encapsulate a nutrient payload. Think of a liposome as the world’s greatest postal worker. She ALWAYS DELIVERS no matter what.

This is a liposome

how it works:

STAGE1: The nutrients are wrapped in the lipid liposome molecule. The protects the nutrients from being denatured by gastric acid in the digestive system.

STAGE 2: Because liposomes are consistent in size, they are able to pass through the gut lining, easily.

STAGE 3: To deliver the nutrients to exactly where they are needed, the lipid bilayer can fuse with other bilayers such as cells, delivering the liposome contents to the source.

what are liposomes made of?

Liposomes are made from the same thing as the same as the walls of the billions of cells in our body. It’s called phosphatidylcholine. It makes up about 30% of the lipids in your cells, making it one of the most abundant compounds in your nervous system.

There are three common sources of phosphatidylcholine: egg, soy, and sunflower.

Not all liposomes are equal - enter the Sunflower

sunflower power

We use sunflower lecithin from organic sunflower oil, which is naturally derived by cold-pressing the sunflower seeds. We do NOT use commercially processed sunflower oil that is high in oleic acid, which can contain toxins, and can actually lead to increased inflammation in the body. Some people are allergic to egg and soy. Most sources of soy is genetically modified, and is often processed with chemicals.

Sunflower lecithin is actually used a supplement in isolation. It has the following benefits:

  1. It is a rich source of choline, essential for cell membrane structure and signalling
  2. It assists with the synthesis of important neurotransmitters acetylcholine, required for brain and muscle function
  3. It helps with the process that controls the activation of genes
  4. It helps with fat transportation & keeps fats circulating in the bloodstream, in balance

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